1/14/2024 0 Comments Btv actioAs the audience leader for two decades, the channel has improved the results in the past few years, ‘embracing the challenges coming from a significantly changed media environment’, underlined Skala. These achievements have set a very good basis for an even more successful 2020, when the bTV will celebrate the 20th anniversary. Moreover, bTV was singled out as the strongest local Bulgarian brand in the prestigious Superbrands ranking, and bTV Media Group received the “True Leaders” award, defined by criteria such as leading position in the sector, profitability, and credit rating’, he summarized. ‘It was listed among the top five on the continent in the “Set Design” category of the Promax Awards: Europe 2020. The group launched a new integrated news and current affair shows studio, one of the most technologically advanced in Europe. We have been focusing only on high quality TV production in diverse genres, deployed on various platforms, and strengthened by the latest hi-tech innovations’. The group operates six networks: flagship station bTV, bTV Cinema, bTV Action, bTV Lady, bTV Comedy and Ring.įlorian Skala, CEO of bTV Media Group, highlighted to Prensario: ‘Looking at the big picture, I would define 2019 as the year in which we saw a sustainable growth of our overall business results, mostly because of our content strategy. BTV Media Group reaches 35.6% of audience share in prime time and 32.9% in all day (A4+, FY 2019), while it obtains the 51% share of the advertising market valued at USD 109 millions (2019).
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